8. Understanding the Communication Matrix:
—Speaker … Listener
—Writer … Reader
—Headlines and Subheads … Reader
**Listeners & Readers need “serious” attention — from their perspective.
Creating one-way communication is like listening or reading to yourself — which is common.
9. Framing Your Messages:
Without framing all messages — points and concerns blend together.
And the message becomes difficult to remember.
Framing is your ticket to seamless communication. Between your website(s), your copy, your radio and TV voice, and your ads. Framed messages often include a number and a focus word.
10. Communication Styles:
Target all four Communication Styles — then Groups.
This is about how a person hears and communicates — from their style or perspective. Whether it’s in-person, a photo, a video, or a written or radio message.
If this strategy is not used, then communicating a point or an issue can be ineffective. Why? Because the person does not hear your message. They shut down. You may be speaking from your communication style. But does it connect with all 4 styles in your audience? It should.
LEVELS OF HELP AVAILABLE:
EMAIL: Hugh Fraser M.A. at [email protected]